Because Of Course He Did.
In a move surprising to exactly no one, TV host, comedian, and the ultimate car aficionado, Jay Leno, is the first lucky customer to lay hands on the 2023 Dodge Challenger Demon 170. And where else but the iconic Vinsetta Garage restaurant on Woodward Avenue, right in the heart of American automotive culture? No big deal, it was just the morning of the legendary Dream Cruise event. It's like waking up on Christmas morning to find Santa not only real but also your personal chauffeur.
A Demon of a Deal
Leno first got a whiff of the automotive brimstone that is the Dodge Challenger Demon 170 in Las Vegas, sharing some rubber-burning time with none other than Dodge's CEO, Tim Kuniskis. After a detailed run-through of what makes this beast roar—and probably discussing whether it's acceptable to serve tea in the decanter set that comes with the car—Leno was hooked.
Not Just a Car, a Brand Synergy!
The delivery couldn’t be more fitting given that Leno has also entered a divine pact (or should we say, unholy alliance?) with Dodge's Direct Connection—Dodge’s performance product division. Jay Leno’s Garage and Direct Connection are set to release more than 20 primo car care products that promise to keep your vehicle looking as crisp as one of Jay’s denim shirts. You get a detailer! You get an interior detailer! You get an all-purpose cleaner! Everyone gets a detailer!
Joining the Pantheon
After the pomp, circumstance, and obligatory revving of engines, Leno and Kuniskis took the "Last Call" special edition Demon 170 for a Woodward Avenue spin. Given Jay Leno's Garage is like the Olympus of automotive mythology, the 1,025-horsepower Demon 170 should feel right at home next to whatever car Zeus drives. (A thunderbolt-powered convertible, probably.)
So, Jay Leno gets the first 2023 Dodge Challenger Demon 170. In other news, water is wet, the sky is blue, and your neighbor still hasn’t returned your lawnmower. But unlike that mower, this Demon is not likely to ever get away from Jay Leno, not when it's packed with enough horsepower to pull the moon out of orbit. Stay tuned to see how Leno might use that muscle in future episodes of Jay Leno's Garage!
