Dodge slashes up to $12,500 off the new Charger Daytona EV, signaling early demand challenges for the brand’s first electric muscle car.
In a surprising move just months after its showroom debut, Dodge is offering up to $12,500 in incentives on its all-new 2025 Charger Daytona EV, marking a rare early discount on a brand-new model.
The electric muscle car, which opened for orders in September and began arriving at dealerships earlier this year, is now seeing a sharp price cut—possibly in response to tepid early sales and the absence of a federal tax credit.
According to a report from CarsDirect, Dodge is offering $7,500 in National Retail Customer Cash across the country, along with an additional $3,000 under its "Performance Days Combo Bonus Cash" program. For select buyers in the Western U.S. without a current Stellantis vehicle, a $2,000 conquest bonus is also available, bringing the total discount to $12,500.
This level of incentive drops the base R/T Charger Daytona EV, which starts at $61,590 including destination fees, to as low as $49,090. The higher-performance Scat Pack version, boasting 670 horsepower and a 3.3-second 0-60 mph time, falls to $62,685 from a $75,185 MSRP.
Buyers taking advantage of these rebates, however, must forgo Dodge’s 0% APR financing offer for up to 72 months, which includes an additional $3,000 discount.
The new Charger Daytona is not eligible for the $7,500 federal EV tax credit in 2025, a factor likely driving Dodge’s aggressive pricing strategy. With potential political changes on the horizon that could further impact EV incentives and tariffs on foreign-built cars—like the Canada-assembled Daytona—consumers may be wise to act before the March 31 deadline.
Dodge has not publicly commented on whether the discounts reflect broader concerns about EV adoption or production targets.
