Broad Arrow Auctions joins BMW AG as the official auction partner of the prestigious Concorso d’Eleganza Villa d’Este, debuting in May 2025.
Broad Arrow Auctions, a Hagerty company, has announced an exclusive partnership with BMW AG to become the official auction partner of the Concorso d’Eleganza Villa d’Este, a premier automotive event. Starting in May 2025, Broad Arrow Auctions will host a high-profile sale featuring up to 70 exceptional collector cars at the picturesque Villa Erba, located on the shores of Italy’s Lake Como.
The Concorso d’Eleganza Villa d’Este, established in 1929, is one of the world’s oldest and most revered concours events. Hosted by BMW Group Classic and Grand Hotel Villa d’Este, the event combines unparalleled automotive artistry and luxury. Broad Arrow’s auction will debut on Saturday, May 24, 2025, marking the auction house’s first European event.
Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow Auctions, expressed excitement about the partnership: “We couldn’t think of a better venue or partner to launch our first European auction. Partnering with BMW and being part of the Concorso d’Eleganza Villa d’Este reinforces our team’s reputation for curating exceptional collector car experiences.”
Helmut Käs, Head of BMW Group Classic and President of the Concorso d’Eleganza Villa d’Este, welcomed Broad Arrow Auctions: “They will bring an impressive lineup of cars to Villa Erba, creating a highlight for all visitors. We look forward to a rewarding partnership.”
Broad Arrow’s entry into Europe follows its success at high-profile North American auctions, including the Monterey Jet Center Auction and The Amelia Auction. In just three years, Broad Arrow has established itself as a leader in the collector car market, demonstrating consistent growth in total sales and average car values.
McKeel Hagerty, CEO and Chairman of Hagerty, highlighted the strategic significance of the partnership: “This collaboration strengthens our presence in Europe and enhances our ability to serve high-net-worth clients globally. I’m proud of Broad Arrow’s accomplishments and their innovative approach to auctions tailored to the next generation of collectors.”
The partnership sets the stage for an exciting future, blending the prestige of the Concorso d’Eleganza Villa d’Este with Broad Arrow’s commitment to delivering world-class auction experiences for global automotive enthusiasts.
