Broad Arrow Auctions will host its first European auction at the prestigious Concorso d’Eleganza Villa d’Este in partnership with BMW AG.
Broad Arrow Auctions, a Hagerty company, is making waves in the collector car world with the announcement of its new partnership with BMW AG. Starting May 2025, Broad Arrow Auctions will serve as the official auction partner of the legendary Concorso d’Eleganza Villa d’Este, one of the most renowned concours d’elegance events globally.
The inaugural European auction will be held on Saturday, May 24, 2025, at Villa Erba on the picturesque shores of Lake Como. It promises to feature up to 70 of the finest collector cars, making it a key highlight of the event.
The Concorso d’Eleganza Villa d’Este, established in 1929, is celebrated for its rich history and exclusive atmosphere. Hosted by BMW Group Classic and Grand Hotel Villa d'Este, the event combines elegance, luxury, and automotive heritage. Visitors can look forward to Saturday’s exclusive activities at Villa d’Este, while the parade of historic cars on Sunday at Villa Erba will remain open to the public.
Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow Auctions, expressed his excitement:
“We are honored to partner with BMW to bring our premium auction experience to such a prestigious event. The Concorso d’Eleganza Villa d’Este is the crown jewel of the concours world, and we look forward to showcasing exceptional collector cars.”
Helmut Käs, Head of BMW Group Classic, echoed the sentiment:
“Broad Arrow Auctions will enhance the event with a spectacular auction at Villa Erba. This partnership marks an exciting new chapter for the Concorso.”
Building on its success in North America with events like the Monterey Jet Center Auction and The Amelia Auction, Broad Arrow’s European debut solidifies its position as a rising star in the world of collector car auctions. McKeel Hagerty, CEO and Chairman of Hagerty, added, “This partnership allows us to better serve our global clientele and connect with automotive enthusiasts across Europe.”
Car enthusiasts worldwide can look forward to an unforgettable event blending history, luxury, and automotive excellence.
