BMW launches an 80-year online archive, offering enthusiasts a detailed look at models produced between 1928 and 2008.
BMW has launched a new digital archive cataloging 80 years of its automotive history, offering enthusiasts a deep dive into models produced between 1928 and 2008. The expansive online resource provides detailed information, specifications, and images of BMW’s most iconic cars, as well as lesser-known models that shaped the brand’s legacy.
The website, which mirrors previous historical projects for BMW Motorrad and Mini, allows users to explore everything from rare oddities to the company’s most celebrated designs. Whether it’s the 1980s E28 5 Series, including the carbureted Euro-only 518 and high-performance M5, or the backstory of the beloved E30 Touring, the platform serves as a comprehensive reference for BMW enthusiasts.
The initiative underscores BMW’s commitment to preserving its heritage, a trait not all automakers actively engage in beyond marketing rhetoric. By providing a centralized and public resource, BMW ensures that the history of its models remains accessible to fans, collectors, and researchers alike.
With an emphasis on historical accuracy, the site features high-resolution imagery and official factory specifications. Visitors can navigate through model lineups by year, discovering technical details and insights about each car’s significance in BMW’s evolution.
This latest endeavor reinforces BMW’s dedication to honoring its past while maintaining a strong connection with its enthusiast community. The archive is expected to be a valuable tool for both seasoned collectors and newcomers eager to learn more about the brand’s storied history.
