Dan Kruse Classics Selling Award-Winning Dragon Lady 1951 Mercury Custom

Jun 12, 2023 3 min read
Dan Kruse Classics Selling Award-Winning Dragon Lady 1951 Mercury Custom

It is open for bidding now!


When the words "classic" and "custom" come together, they paint a picture of passion, engineering finesse, and timeless beauty. And that's exactly what the 1951 Mercury Custom "Dragon Lady" represents. This bespoke machine is not just a car, but a testament to the rich history of custom car culture and the result of relentless pursuit of aesthetic perfection and mechanical mastery.

Dragon Lady's journey began as a 1951 Mercury Custom, already a stunning vehicle in its original form. However, the essence of customization lies in making something good even better, and that's precisely what happened. The car was transformed by the gifted hands of its artisans into an artful rendition of classic automobile design, intertwined with a unique and striking personality.

The Dragon Lady draws its name from the fiery red and black flame job that adorns its sleek, curvaceous body, giving it a mystical charm and aggressive stance. The eye-catching paintwork is beautifully complemented by chrome accents and streamlined shapes that reflect the design ethos of the early 1950s.

The custom craftsmanship continues inside the car, where a tastefully designed interior welcomes its passengers. The cabin showcases an outstanding level of detailing, with dragon motifs that pay homage to its fiery exterior theme. The dashboard houses original gauges nestled within chrome surrounds, seamlessly merging the old with the new.

Under the hood, the Dragon Lady comes to life with a heart made of a Ford Flathead V8 engine, perfectly suited for a car of its vintage. It is paired with a smooth manual transmission, offering a driving experience that is true to its roots.

In addition to its mesmerizing design, the Dragon Lady features a modern audio system, allowing its passengers to enjoy their favorite tunes while cruising down the highway. The car rides on a set of chrome wire wheels wrapped in whitewall tires, lending it a unique and sophisticated stance.

What sets the Dragon Lady apart from many custom classics is its ability to retain the charm and character of the original 1951 Mercury, while infusing it with an identity of its own. The car exudes an aura of nostalgia, making it a true delight for classic car enthusiasts, while the contemporary tweaks cater to the tastes of modern-day aficionados.

However, it's not just the look and feel of the Dragon Lady that impresses. The car's history, the labor of love poured into its creation, and the attention to detail in its design and mechanics all add to its allure. It's more than a car; it's a testament to the craft of automobile customization and a rolling piece of art.

In conclusion, the 1951 Mercury Custom "Dragon Lady" is a glorious celebration of custom car culture. Its stunning exterior, detailed interior, and the powerful Ford Flathead V8 under the hood make it a standout specimen in the world of custom cars. It perfectly encapsulates the passion, dedication, and creativity that goes into creating a true custom classic. The Dragon Lady is not just a car; it's a legend on wheels.

Bid now via Proxibid at https://www.proxibid.com/1951-Mercury-Custom-The-Dragon-Lady/lotInformation/77250196

The auction takes place live at the Midland Horseshoe Pavillion located at 2514 Arena Trail in Midland, Texas. Bidding is available live and online via

Collector Cars For Sale | Proxibid Auctions

To see all the cars available and learn more about consignment and registration for this live and online auction, please visit

All Consignments | Cord & Kruse Auctions

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