Dodge is revving up for the return of Spring Fest, a premier gathering for Mopar enthusiasts, where the brand will showcase customized versions of the all-new Charger Daytona and engage directly with fans to shape the future of its muscle cars.
Taking place March 21-22, 2025, in Southern California, this year’s Spring Fest marks the first time in five years that Dodge has participated in the enthusiast event, which began in 2004 as a small parking lot meet-up and has since grown into an international pilgrimage for Charger, Challenger, Magnum, and Chrysler 300 fans.
Dodge’s presence at the event comes at a pivotal moment, as California remains one of the top-selling states for Charger models and leads the nation in EV adoption, with over 376,000 electric vehicle registrations in 2024—three times more than any other state. With the next-generation Charger Daytona offering an all-electric option, the event provides a prime opportunity to reach a new wave of potential buyers while still catering to Dodge’s performance-driven legacy.
Dodge is bringing a specially customized Charger Daytona to the event, featuring Fratzog dual stripes in matte black with red trim accents. These stripes, incorporating the revived Fratzog logo, are designed to work with both steel and glass roofs, allowing occupants of glass-roof models to see the repeating Fratzog pattern from inside the vehicle.
Stripes have long been a defining aesthetic for Dodge muscle cars, and the brand is using Spring Fest to explore more personalization options with attendees. Fans will also get the chance to vote on potential future exterior colors for the next-gen Charger.
Dodge’s design and branding teams will host roundtable discussions and customer clinics, giving enthusiasts an inside look at the development process and gathering real-time feedback from the people who matter most—Charger owners and fans.
"Spring Fest is one of the many customer events that gives us a great opportunity to meet with our owners in this region, show potential new customization options, and get their direct feedback," said Matt McAlear, Dodge CEO.
With Dodge continuing to evolve its muscle car lineup, Spring Fest 2025 serves as a crucial platform to celebrate the past while shaping the future of American performance. Enthusiasts eager to see the next-gen Charger up close can find more information at Dodge.com.