There's only a few colors you can get without the up-charge.
For enthusiasts looking to purchase the 2024 Ford Mustang, the palette of no-cost color options has noticeably shrunk. Ford has introduced a pricing strategy that applies additional charges to several of the muscle car's paint colors, a shift from previous years where more colors were available at no extra cost. Now, buyers seeking to personalize their new Mustang with most of the available colors will need to pay more.
In the latest lineup, only four basic shades are offered for free: Shadow Black, Oxford White, Iconic Silver Metallic, and Carbonized Gray Metallic. These options, primarily achromatic, may not satisfy all buyers, especially those desiring a more vibrant or unique appearance for their vehicle. This change is notable as the Mustang continues to be celebrated as the last V8-powered muscle car still in production—a vehicle many buyers don't just use for daily commuting but as a statement of style and performance.
A visit to the 2024 Ford Mustang's online configurator reveals that colors such as Atlas Blue Metallic, Race Red, Grabber Blue Metallic, and Vapor Blue Metallic now carry a $295 surcharge. Meanwhile, the richer Dark Matter Gray Metallic demands an even higher fee of $495. The premium paint options don't stop there; Rapid Red Metallic Tinted Clearcoat is priced at $495 and the eye-catching Yellow Splash Metallic costs $995.
This pricing strategy aligns Ford with a growing trend among automakers who now offer fewer standard color options, pushing customers towards upmarket, cost-added choices. Interestingly, Ford also provides a matte finish option for the Mustang, which adds a protective paint film giving the car a distinctive aesthetic, albeit at a substantial additional cost of $5,995.
As automakers continue to find ways to increase revenue from new car sales, the choice of vehicle color and finish has increasingly become an area where consumers are asked to invest more. For Ford Mustang buyers in 2024, the decision on what color to choose has now become not just a matter of taste but also of budget.
